• What do you get excited about when doing business with a new customer?
• Where do you add value to their lives?
• What are your strongest core values and how do they relate to the impact you want to make?
• What makes your current customers loyal to your business? and what keeps them coming back?
• What kind of feelings do you want your customers to have as a result of doing business with you? Where does that feeling come from?
• How do you measure the success of a business transaction, for your customers?