PROJECT

The Blue Door

“I don’t think I’m an incredible chef... When I opened my first restaurant, it wasn’t only about the cooking; it was almost more about the flowers, the candles, the celebration, the joy.” —Francis Mallmann

Beyond delicious food and incredible service, this restaurant represents an escape from downtown West Palm’s growing city center. A short trip down Route 1 and through the signature blue door—guests experience inspiring flavors, sounds, and senses from a faraway ocean enclave. The Blue Door, now open, is a coastal bistro in SoSo, established by restaurateur Max Ricci, his business partner Michael Katzenberg, Executive Chef Nano Crespo and his wife Tamara Magalhães.

The Lower Westside Design Company developed this brand identity, designed the suite of menus, collateral, and all the graphic touchpoints from coaster designs with the blue door symbol, to the signage, inspired by vintage coastal European hideaways.

Creative Services

• Brand Strategy & Infrastructure
• Discovery & Research
• Positioning, Messaging & Voice
• Logo & Visual Identity System
• Photo Art Direction
• Signage Design

Visit the Project:
thebluedoorwpb.com

External Links:
Instagram