PROJECT

The Cove Club

A waterfront Members-Only experience, designed to inspire the next generation of business leaders, jet-setters, and local influencers. Unlike anything in the marketplace, The Cove Club's highly curated membership enjoys the feeling of being on vacation—detached from the daily grind and welcomed by a staff that's prepared to cater to requests large and small.

The Cove Club is designed to provoke the senses—to create shared moments with members from around the world by telling luxurious stories and authentic experiences. It is a casual luxury brand inspired by best-in-class hide-aways around the world. This brand is uniquely positioned to welcome all of our members by name and make them feel at home.

We’re so happy to see this project come to life. We worked with the NDT Development and the internal Cove Club marketing team on everything from naming and brand strategy, to the visual identity and art direction.

Welcome to The Club!

Creative Services

• Brand Strategy & Infrastructure
• Discovery & Research
• Naming
• Positioning, Messaging & Voice
• Logo & Visual Identity System
• Photo Art Direction
• Social Media Strategy/Design
• Web Design
• Signage Design/Production

Visit the Project:
coveclubwestpalm.com

External Links:
Palm Beach Illustrated