PROJECT

Lamarina

Lamarina is a place; it’s a dance; it’s our way of life. All of our guests are welcomed to escape, relax, enjoy casual lunch, a sunset cocktail or celebratory dinner. Where the night goes from there is when things get interesting! Coastal Spritz Culture (CPC) is defined by spontaneity, celebration, and a deep connection to the beauty of the coast. Here, time slows down, moments are designed to be savored and relaxation comes naturally with each sip.

The name was inspired by the restaurant’s unique location and eternal summer feeling of being on the water. The restaurant is the pearl of the Rybovich Marina, nestled between yachts in a secluded hideaway on West Palm’s North End. Guests watch the most beautiful ships in the world bobbing with the tides, while dreaming about where the crews have been and where they’re off to next.

The visual identity, we strategized and designed, celebrates the natural beauty of our location by incorporating airy, sun-kissed tones like whites, soft blues, sandy neutrals, and hints of Mediterranean turquoise against an unmistakable Aperol orange. This creates a clean, fresh, and relaxed atmosphere inspired by coastal elegance of places like St. Tropez and Mykonos. Natural materials like light wood, rattan, and stone can add a layer of warmth and texture, evoking a harborside retreat.

Creative Services

• Brand Strategy & Infrastructure
• Discovery & Research
• Naming
• Positioning, Messaging & Voice
• Logo & Visual Identity System
• Photo Art Direction
• Signage Design
• Interior Design Consult
• Art Purchasing

Visit the Project:
lamarinawestpalm.com

External Links:
Instagram