PROJECT
Token CEO
Barstool Sports changed the media landscape forever. Since July 2016, CEO Erika Nardini has been the driving force behind that change. Forbes’ Cecelia Townes described Erika as a “smart, determined and fearless, she is the visionary who has grown a small collection of misfit bloggers into a multi-faceted company with its hands in content, booze, gambling and much more.”
It is with that same determination, that Erika tapped the Lower Westside Design Company to help shape a new visual identity for her empirical “Token CEO” podcast. We worked closely with the Token team to align on strategic goals, design/review a variety of visual directions, and to provide photo direction for all creative assets.
The new branding launched in November 2021.
Creative Services
• Brand Strategy & Infrastructure
• Discovery & Research
• Positioning
• Logo & Visual Identity System
• Social Media Design
• Photo Direction
Photography
