PROJECT
Would
With Would, Barstool Sports wanted to present a new product to it’s audience could trust to do what it says—Clean, Restore, Refresh, Hydrate, Revitalize, Soothe and Protects his body from the elements. We believed He may not even give a shit about what grooming products he uses, but given the choice, he'll go with
A visual celebration of the senses: Would provokes with dream-like moments of everyday life:
-A pool-side group of friends soaking up summer sun
-The smell of fresh air pouring through the open windows of a highway ride
-The sound of friends laughing in a crowded restaurant
-The smell of damp forest on an early morning hike.
We are inspired by taking our customers to places he wishes he could be—where day meets night, where safe meets dangerous, where pleasure meets more pleasure. This creates, in our brand, an everlasting lust to live freely, strategically, and passionately. We want to take him on the journey towards his best life, by daring him to dream of a better life.
This was a dream project that started with “a logo” and turned into brand strategy, visual identity design, package design, and and two distinct ad campaigns.
Creative Services
• Brand Strategy & Infrastructure
• Discovery & Research
• Brand and Product Naming
• Positioning, Messaging & Voice
• Logo & Visual Identity System
• Photo Creative Direction
• Ad Concept and Direction
• Social Media Strategy/Design
• Web Design
• Package Design
• In-Store Display Design/Production
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